6 Tips of How Men & Women Communicate Differently In Business

Different approaches should be taken when marketing products or services to a man when compared to a woman. As they say that men are from mars and women from Venus!  Both of them think very differently and hence, different communication methods are required.

For example, when a man decides to buy a car he looks out for the latest model, speed, mileage, etc. But when a woman goes out to buy a car, her primary motivator is an emotional one - she will choose a car depending on the colour, its usage, the feel of the vehicle. Because the male and female psychology differ so much, the way you communicate is essential if you want them to relate to your business, products or services.

Here are 6 tips for both men and women on how to communicate effectively with the opposite sex in business:

Tip 1 for men communicating with women:

Women are better listeners and they will analyze each spoken word. A lot of emotion should be involved in the talking, because women are drawn to emotions immediately and then the facts - it's the other way around for men.

Tip 2 for women communicating with men:

When women talk together in business they tend to ease into a business meeting/conversation with more social interaction and personal details, followed by the business element/sales pitch.  Whereas men are far eager to get straight down to business talk - they conclude the business element first, and then chat about their social/family elements at the end.

Tip 3 for men communicating with women:

Next important point is that women tend to have a greater capability of multi-tasking. They will be able to listen as well as read your manual/leaflet at the same time.  Don't stop talking or take this as them 'tuning out' they're still listening to every word you're saying!

Tip 4 for women communicating with men:

Men tend to lack the same level of multi-tasking as women, so when discussing business with a man - keep to point and  stop speaking immediately if he becomes distracted. Also, try not to cut across/interrupt a man whilst he's speaking (men talking to men in a professional environment rarely do this in conversation - they take turns! Women can have 3 different conversations taking place all at the same time, with loads of interruptions and interaction - that's bliss to them!).

Tip 5 for men communicating with women:

A Woman can easily express how much she has followed an explanation without even speaking a single word! Her facial expressions will tell it all. Read her expressions as well as her words.  Whereas men will use words as a primary communication method - if they don't understand something they'll use words to express it, whereas a woman might just LOOK puzzled.

Tip 6 for women communicating with men:

Men may be able to understand a product by drawing the outline of the product using a simple pen and paper. Men have a good capability of visualizing the three dimensional images of the product which is being referred to. Generally, women are not so good this. To present a clear picture/photograph, the sample or the actual product would be a much better idea.

To learn more about communication techniques and how to put the passion into your business and personal life, please visit: http://www.kiss-creative.co.uk

Recognising Your Target Market

Achieving good sales is the ultimate target of any firm. Many criteria, such as competitive pricing, near perfect product, reaching out to correct audience and motivational advertising, are responsible for this and should be dealt with in marketing.

First things first, all the efforts will go futile if the correct audience is not recognized. It is the major factor in getting abundant sales, because the right customers aren't targeted, they won't buy the product. The right customers are known as targeted customers or niche market, those who will be happy to buy products that fulfill their needs and is also less pricey.

Small businesses shouldn't fear competition with large companies as they produce products considering a bigger spectrum, which sometimes won't be customer specific as the products are more generalized and they don't much care about the competition they might get from others. This gives an opportunity to the smaller firms to produce products, which can cater to the need of a section of people whose needs aren't met specifically by the large companies.

Although it seems like a silly question, but firstly, a firm should understand who are the people they want to target. The success lies behind understanding this, which requires thorough research and analysis. Various factors must be considered. The age group is the first factor, whether the product will be useful to babies or children or teenagers or youngsters or middle aged or old. Sometimes there is a possibility that the product will cater to the needs of all age groups. Next thing to consider is gender. Marital status, occupation, ethnic background, health status, income status, education, hobbies, etc., are some of the factors that should also be pondered upon.

After decided upon the customer group to be targeted, the benefits that can be provided by the product to this group should be jotted down. A thorough examination of the service or product should be done for this purpose. If there is sufficient time, a survey can be conducted on the current customers and pose them with questions like what they liked in the products they are using, anything discomfort they are facing, do they want anything to be changed to make the product better, etc.

After making a list of all the benefits, thought should be applied to which of these benefits will actually help the targeted audience. Make a short list of the benefits that will be advantageous and send it to the marketing department. It can surely help in their marketing plan and can boost up sales.

Internet has made reaching out to the targeted customers can be very easy. Search engines can be utilized to the maximum extent for this purpose. The thing to be exactly searched can be typed as a keyword or search phrase in the search engines and the results brought on the first three pages will be of great value. But lots of time and investment is involved in this process, as different keywords will fetch different search results. So efforts should be made to finally get what is desired.

Next best thing is reaching out by newsletters and ezines. Many ezines are related to marketing, finance, shopping, Internet, etc. A number of ezines websites can be found in an ezines directory, which even contains the contact information, advertising price, etc. The list of ezines website sites should be cut down to which are relating to the target market and ad should be placed in the ones selected which should include all the product advantages if the ad allows that many words.

Recognizing the target market is crucial to any successful advertising and sales campaign. Once it is recognized, they can be reached through different channels like websites, newspapers, magazines, etc. This makes the customer think that he is being directly addressed to. And since the whole approach will interest them, the amount of traffic received in return will be simply overwhelming and the whole effort will be worth it.  

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